Aromatic – Aromatic notes are mainly composed of sage, rosemary, thyme and lavender usually complemented with citrus and spicy notes. These compositions’ manly character makes them an all-time favorite in men’s perfumery.
Subgroups under this family are Aquatic, Fougere, Fresh and Rustic.
Aquatic – The compositions of this subfamily brighten up the basic aromatic accord with an ocean note. This modern family boasts many recent creations. Examples include: Armani Acqua Di Gio for Men, Davidoff Cool Water Game, Bulgari AQVA Pour Homme and Kenzo for Men.
Fougere – Timeless aromatic notes blend with a traditional fougere accord characterized by lavender, woody, coumarin, geranium and oak moss notes. Examples include: Armani Emporio Remix for Him, Dolce & Gabbana Classique, Guy Laroche Drakkar Noir, Loewe Escenia Loewe, Azzaro Pour Homme, Faberge Brut Original, Hugo Boss BOSS Selection, and Lucky Brand 6 for Men.
Fresh – Fresh notes such as white flowers or citrus notes are added to an aromatic bouquet characterized by an underlying woody note. Examples include: Calvin Klein Eternity for Men, Davidoff Cool Water, Liz Claiborne Curve for Men, Clinique Happy for Men, Estee Lauder Pleasures for Men, Tommy Hilfiger T.
Rustic – The dominant aromatic accord is enhanced by the addition of rustic notes carrying scents of the countryside such as new-mown hay or grass. Examples include: Aramis New West for Men, Hugo Boss Hugo, Ralph Lauren Polo Sport, Calvin Klein Escape for Men and Kenneth Cole Reaction.